Articles

Why add custom product tabs in Magento 2?

Think of product pages like a conversation with your customer. Tabs help you keep that conversation organized: technical specs in one place, size guides in another, and rich user manuals or reviews elsewhere. Building a custom tabs module in Magento 2 gives you control, performance and the ability to hook into product attributes so non-developers can edit content without touching code.

What you'll build in this post

In plain terms, we'll create a small Magento 2 module that:

• Registers a new module and injects a block into the product page layout.
• Reads a product attribute containing JSON for tabs (so admins can edit tabs without code).
• Outputs accessible, SEO-friendly tab markup and uses a tiny JS switcher.
• Shows performance best practices for cacheability and lazy loading.
• Explains how to package and sell this as a premium extension (with a link to a recommended

How to Build a Custom 'Recently Viewed Products' Module in Magento 2

Want to add a neat "Recently viewed products" box to your Magento 2 store without buying an extension? Cool — I'll walk you through a solid, production-ready approach that balances flexibility and performance. We'll cover the architecture (using observers), client vs server storage, layout and template integration, advanced personalization (limits, retention, category exclusion), and caching considerations so you won't break Full Page Cache (FPC).

What we'll build

• A small Magento 2 module that captures product views via an observer.
• Two storage strategies: client-side (localStorage) and server-side (DB table) with a toggleable config.
• A block + template and layout XML to render a recent-products widget.
• Options for limiting number of items, retention, and excluding categories.
• AJAX-friendly rendering to keep FPC intact (best practice).

Want to add a fast, polished "Product Quick View" modal to your Magento 2 store? In this post I’ll walk you through building a custom, production-ready Quick View module step-by-step. I’ll explain the technical architecture, show the exact files and code snippets you need, and cover advanced topics like working with Magento caches and indexers, accessibility, responsive design, CSS/JS customization, and testing/debugging tips. Think of this as a friendly walkthrough you can follow with a terminal open and your IDE ready.

Why a custom Product Quick View?

Quick View is an important UX pattern for e-commerce: it lets shoppers preview product details without leaving the category or search page. But if implemented naively it can hurt performance, break caching, or be inaccessible. A custom Magento 2 module gives us full control: we can make it cache-friendly, index-aware, keyboard accessible, and easy to style or extend.

High-level technical architecture

How to Use Magento 2's Customer Groups for Targeted Promotions and Content

If you’re running a Magento 2 store, customer groups are one of those underused features that can deliver outsized results. Think of them as neatly labeled buckets — you can serve different prices, promotions, and even entirely different content to each bucket. In this post I’ll walk you through advanced admin configuration, practical segmentation strategies, code examples you can paste into a module or data patch, integration tips for marketing automation, concrete B2B vs B2C use cases (loyalty, tiered pricing), and how to measure ROI so you can iterate properly. I’ll keep the tone relaxed — like we’re pairing a coffee and working through it together.

Why customer groups matter

Customer groups let you classify visitors and customers (e.g., Guests, General, Wholesale, VIP). That classification can then be used by:

• Catalog Price Rules and Cart Price Rules (apply discounts

In Magento 2, pre-orders can be a powerful way to gauge demand, smooth out cash flow, and launch new products when your customers are ready. This guide walks you through building a custom pre-order module from scratch, with a relaxed, colleague-to-colleague tone and concrete code examples. We’ll cover architecture, database design, payment integration, admin workflows, customer notifications, and performance best practices. The goal is to give you a practical blueprint you can adapt to your store without relying on a paid extension, while keeping the code approachable for a neophyte developer.

Why a Custom Pre-Order Module in Magento 2?

Pre-orders let you offer products before they are in stock, manage waitlists, and capture customer interest early. A custom solution gives you: - Full control over when pre-orders start and end, and how they convert to real orders. - The ability to keep your main catalog undisturbed, ensuring stock levels aren’t

How to Implement a Custom Reward Points System in Magento 2

If you’re building or upgrading a Magento 2 store and want to reward your customers for loyalty, a custom reward points system is a smart way to keep buyers coming back. Think of it as a lightweight loyalty program that you tailor to your business rules. This post walks you through the practical steps to design, implement, and operate a custom reward points system inside Magento 2. We’ll cover architecture, data models, order integration, an admin dashboard, and security measures to prevent abuse. The goal is to give you a clear blueprint you can adapt quickly—with real code samples you can copy, tweak, and ship.

Why build a custom reward points system in Magento 2?

• Full control: You’re not limited by an off-the-shelf extension’s roadmap or pricing model. You can tailor the experience to your store, products, and customer segments.
• Cost predictability: While there’s initial development

Understanding Customer Behavior Data in Magento 2 for Dynamic Pricing

Dynamic pricing is a powerful strategy that adjusts product prices based on customer behavior, demand, and other real-time factors. In Magento 2, leveraging customer data—such as browsing history, purchase frequency, and cart abandonment—can help you implement dynamic pricing effectively.

Key Customer Behavior Metrics to Track:

• Browsing History: Identify which products a customer views but doesn’t purchase.
• Purchase Frequency: Reward loyal customers with discounts or adjust prices for one-time buyers.
• Cart Abandonment: Offer time-sensitive discounts to incentivize completing the purchase.
• Geolocation: Adjust prices based on regional demand or currency fluctuations.

Magento 2 provides built-in reports and integrations with analytics tools like Google Analytics

Here’s your detailed blog post on building a custom "Frequently Bought Together" module in Magento 2, along with the additional requested elements: ---

Why Build a Custom "Frequently Bought Together" Module in Magento 2?

Cross-selling is a powerful way to increase average order value (AOV). While Magento 2 offers basic cross-sell functionality, a custom "Frequently Bought Together" (FBT) module gives you more control over recommendations, improves personalization, and can boost conversions. In this guide, we’ll walk through building a custom FBT module from scratch, integrating it with Magento’s recommendation system, optimizing performance, and even exploring AI-driven personalization.

Step-by-Step Guide to Creating the Module

1. Set Up the Module Structure

First, create the basic module structure in `app/code/YourVendor/FrequentlyBoughtTogether`: ``` app/code/YourVendor/FrequentlyBoughtTogether/ ├── etc/ │ ├── module.xml │ ├──

How to Build a Custom "Flash Sale" Module in Magento 2

Flash sales are a powerful way to create urgency, boost conversions, and clear out inventory quickly. But if you're running a Magento 2 store, you might find that the built-in promotions don’t offer the flexibility you need for a true flash sale experience. That’s where a custom module comes in.

In this guide, we’ll walk through building a custom flash sale module from scratch. We’ll cover everything from setting up the database structure to integrating with existing Magento features like cart rules and free shipping. Plus, we’ll share best practices to ensure your flash sales run smoothly—even under heavy traffic.

Why Build a Custom Flash Sale Module?

Magento 2 has built-in promotions (like catalog price rules and cart rules), but they lack some key flash sale features:

• Countdown timers – Built-in rules don’t show urgency.
• Limited-time