Articles

Adding an "Ask a Question" feature directly to product pages is a small change that can boost conversion, reduce returns, and increase engagement. In this post I’ll walk you through building a lightweight, maintainable custom module for Magento 2 that: stores product questions in the database, exposes an admin interface to manage them, renders a performant frontend form on product pages, sends notifications to admins and automated replies to customers, and adds FAQ structured data for SEO.

What we’ll build — quick overview

• A simple database schema for questions and answers (db_schema.xml).
• Models, resource models and collections to persist questions.
• An admin grid + edit form so store staff can answer questions.
• A frontend block and template to add an AJAX "Ask a Question" form on the product page without hurting performance.
• Controllers and an email/notification workflow (admin alerts + templated auto-reply to customers

In this post I’ll show you how to build a custom "Reserve in Store" (Click & Collect) module for Magento 2. Think of this as a practical walk-through you can follow step-by-step while sipping coffee — I’ll explain the architecture, the key files and folders, how to integrate with checkout and stock, admin UI for managing stores and reservations, notifications, and a few performance tips to keep your site snappy. Examples include concrete XML, PHP and JavaScript snippets you can copy and adapt for your project.

Why build a custom Click & Collect module?

Built‑in Magento features might not fit every merchant’s needs: different pickup workflows, special store rules, varying stock handling with MSI, or bespoke emails and reminders. Building your own module means you control UX and logic — and you can integrate closely with your inventory strategy and your checkout.

High-level features we’ll cover

• Store selection during checkout (pickup point

Intro — Why extensions matter for your Magento 2 store

Think of Magento 2 like a powerful sports car: the platform gives you speed and flexibility, but to win races you often need to tune it. Extensions are those performance parts and convenience features that turn a capable store into a high-converting, secure, fast business. In this post I’ll walk you through five essential extension categories every store owner should consider, how to choose them, a realistic case study about inventory management, a short comparison of building in-house vs using pre-built extensions, and a practical step-by-step install/config guide you can follow even if you’re not a developer.

The five essential extension categories

Before we list examples and recipes, here are the five categories I recommend prioritising for almost every Magento 2 store:

• Inventory / stock management — reduce out-of-stock (OOS), manage multiple sources, automate replenishment.

How to Build a Custom 'Abandoned Cart' Recovery Strategy Beyond Emails (SMS, Push)

Abandoned carts are the low-hanging fruit of ecommerce: people who were close to buying but left. Most stores rely on email, and emails are great — but you can significantly bump recoveries by building a multi-channel strategy that includes SMS and browser push. In this post I’ll walk you through a practical, Magento 2-focused approach covering third-party SMS APIs (Twilio, MessageBird), native browser push with Service Workers, personalization, automation triggers, and how to measure ROI with Google Analytics. Think of this like a hands-on conversation — I’ll show code, examples, and sensible defaults so you can implement this in a real store (and adapt to magefine hosting or extensions later).

Why go beyond email?

Quick bullet reasons:

• SMS has a higher open rate (and immediate attention) than email — great for short recovery nudges.
• Push notifications

Hey — if you want to add clear, consistent product badges like "New", "Sale", "Low stock" or "Trending" in Magento 2 without installing a third-party extension, this post walks you through a pragmatic, step-by-step approach. I’ll show you how to build a small custom module (PHP/XML), how to integrate it with Magento marketing rules for automation, how to avoid performance pitfalls, and how to extend it for dynamic badges. Think of this as chatting with a colleague while pairing on the code.

Why build custom badges (and why not just install an extension)

Extensions are great, but a custom solution gives you:

• Precise control over markup, styles and placement.
• No extra license or unpredictable updates.
• The ability to integrate tightly with your business rules and indexers.

That said, a custom approach needs proper planning to avoid hurting performance or maintainability. Let’s do it right.

Overview

Want to expose a clean, secure REST endpoint in Magento 2 so your ERP, CRM or PIM can talk to your store? In this post I’ll walk you through creating a custom API endpoint step-by-step, explain the Magento 2 API architecture and best practices, and give concrete examples of code, authentication, and performance tips you can use in production. I’ll keep the tone relaxed — like I’m explaining it to a colleague who’s just starting with integrations.

Why you might build a custom API endpoint

Magento 2 already provides a lot of REST and GraphQL endpoints, but when you need specific behaviour — a tailored payload, a special business rule, or an endpoint designed for an external system — a custom endpoint is the way to go. Common uses:

• ERP sync for orders and inventory
• Sending product data to a PIM with custom attributes
• CRM hooks for customer events
• Bulk endpoints with optimized payloads for nightly jobs

Why add custom product tabs in Magento 2?

Think of product pages like a conversation with your customer. Tabs help you keep that conversation organized: technical specs in one place, size guides in another, and rich user manuals or reviews elsewhere. Building a custom tabs module in Magento 2 gives you control, performance and the ability to hook into product attributes so non-developers can edit content without touching code.

What you'll build in this post

In plain terms, we'll create a small Magento 2 module that:

• Registers a new module and injects a block into the product page layout.
• Reads a product attribute containing JSON for tabs (so admins can edit tabs without code).
• Outputs accessible, SEO-friendly tab markup and uses a tiny JS switcher.
• Shows performance best practices for cacheability and lazy loading.
• Explains how to package and sell this as a premium extension (with a link to a recommended

How to Build a Custom 'Recently Viewed Products' Module in Magento 2

Want to add a neat "Recently viewed products" box to your Magento 2 store without buying an extension? Cool — I'll walk you through a solid, production-ready approach that balances flexibility and performance. We'll cover the architecture (using observers), client vs server storage, layout and template integration, advanced personalization (limits, retention, category exclusion), and caching considerations so you won't break Full Page Cache (FPC).

What we'll build

• A small Magento 2 module that captures product views via an observer.
• Two storage strategies: client-side (localStorage) and server-side (DB table) with a toggleable config.
• A block + template and layout XML to render a recent-products widget.
• Options for limiting number of items, retention, and excluding categories.
• AJAX-friendly rendering to keep FPC intact (best practice).

Want to add a fast, polished "Product Quick View" modal to your Magento 2 store? In this post I’ll walk you through building a custom, production-ready Quick View module step-by-step. I’ll explain the technical architecture, show the exact files and code snippets you need, and cover advanced topics like working with Magento caches and indexers, accessibility, responsive design, CSS/JS customization, and testing/debugging tips. Think of this as a friendly walkthrough you can follow with a terminal open and your IDE ready.

Why a custom Product Quick View?

Quick View is an important UX pattern for e-commerce: it lets shoppers preview product details without leaving the category or search page. But if implemented naively it can hurt performance, break caching, or be inaccessible. A custom Magento 2 module gives us full control: we can make it cache-friendly, index-aware, keyboard accessible, and easy to style or extend.

High-level technical architecture