Theo From Magefine
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September 02, 2025
In this post I’ll show you how to build a custom "Reserve in Store" (Click & Collect) module for Magento 2. Think of this as a practical walk-through you can follow step-by-step while sipping coffee — I’ll explain the architecture, the key files and folders, how to integrate with checkout and stock, admin UI for managing stores and reservations, notifications, and a few performance tips to keep your site snappy. Examples include concrete XML, PHP and JavaScript snippets you can copy and adapt for your project.
Why build a custom Click & Collect module?
Built‑in Magento features might not fit every merchant’s needs: different pickup workflows, special store rules, varying stock handling with MSI, or bespoke emails and reminders. Building your own module means you control UX and logic — and you can integrate closely with your inventory strategy and your checkout.
High-level features we’ll cover
- Store selection during checkout (pickup point
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September 01, 2025
Intro — Why extensions matter for your Magento 2 store
Think of Magento 2 like a powerful sports car: the platform gives you speed and flexibility, but to win races you often need to tune it. Extensions are those performance parts and convenience features that turn a capable store into a high-converting, secure, fast business. In this post I’ll walk you through five essential extension categories every store owner should consider, how to choose them, a realistic case study about inventory management, a short comparison of building in-house vs using pre-built extensions, and a practical step-by-step install/config guide you can follow even if you’re not a developer.
The five essential extension categories
Before we list examples and recipes, here are the five categories I recommend prioritising for almost every Magento 2 store:
- Inventory / stock management — reduce out-of-stock (OOS), manage multiple sources, automate replenishment.
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August 31, 2025
How to Build a Custom 'Abandoned Cart' Recovery Strategy Beyond Emails (SMS, Push)
Abandoned carts are the low-hanging fruit of ecommerce: people who were close to buying but left. Most stores rely on email, and emails are great — but you can significantly bump recoveries by building a multi-channel strategy that includes SMS and browser push. In this post I’ll walk you through a practical, Magento 2-focused approach covering third-party SMS APIs (Twilio, MessageBird), native browser push with Service Workers, personalization, automation triggers, and how to measure ROI with Google Analytics. Think of this like a hands-on conversation — I’ll show code, examples, and sensible defaults so you can implement this in a real store (and adapt to magefine hosting or extensions later).
Why go beyond email?
Quick bullet reasons:
- SMS has a higher open rate (and immediate attention) than email — great for short recovery nudges.
- Push notifications
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August 30, 2025
Hey — if you want to add clear, consistent product badges like "New", "Sale", "Low stock" or "Trending" in Magento 2 without installing a third-party extension, this post walks you through a pragmatic, step-by-step approach. I’ll show you how to build a small custom module (PHP/XML), how to integrate it with Magento marketing rules for automation, how to avoid performance pitfalls, and how to extend it for dynamic badges. Think of this as chatting with a colleague while pairing on the code.
Why build custom badges (and why not just install an extension)
Extensions are great, but a custom solution gives you:
- Precise control over markup, styles and placement.
- No extra license or unpredictable updates.
- The ability to integrate tightly with your business rules and indexers.
That said, a custom approach needs proper planning to avoid hurting performance or maintainability. Let’s do it right.
Overview
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August 29, 2025
Want to expose a clean, secure REST endpoint in Magento 2 so your ERP, CRM or PIM can talk to your store? In this post I’ll walk you through creating a custom API endpoint step-by-step, explain the Magento 2 API architecture and best practices, and give concrete examples of code, authentication, and performance tips you can use in production. I’ll keep the tone relaxed — like I’m explaining it to a colleague who’s just starting with integrations.
Why you might build a custom API endpoint
Magento 2 already provides a lot of REST and GraphQL endpoints, but when you need specific behaviour — a tailored payload, a special business rule, or an endpoint designed for an external system — a custom endpoint is the way to go. Common uses:
- ERP sync for orders and inventory
- Sending product data to a PIM with custom attributes
- CRM hooks for customer events
- Bulk endpoints with optimized payloads for nightly jobs
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August 28, 2025
Why add custom product tabs in Magento 2?
Think of product pages like a conversation with your customer. Tabs help you keep that conversation organized: technical specs in one place, size guides in another, and rich user manuals or reviews elsewhere. Building a custom tabs module in Magento 2 gives you control, performance and the ability to hook into product attributes so non-developers can edit content without touching code.
What you'll build in this post
In plain terms, we'll create a small Magento 2 module that:
- Registers a new module and injects a block into the product page layout.
- Reads a product attribute containing JSON for tabs (so admins can edit tabs without code).
- Outputs accessible, SEO-friendly tab markup and uses a tiny JS switcher.
- Shows performance best practices for cacheability and lazy loading.
- Explains how to package and sell this as a premium extension (with a link to a recommended
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August 27, 2025
How to Build a Custom 'Recently Viewed Products' Module in Magento 2
Want to add a neat "Recently viewed products" box to your Magento 2 store without buying an extension? Cool — I'll walk you through a solid, production-ready approach that balances flexibility and performance. We'll cover the architecture (using observers), client vs server storage, layout and template integration, advanced personalization (limits, retention, category exclusion), and caching considerations so you won't break Full Page Cache (FPC).
What we'll build
- A small Magento 2 module that captures product views via an observer.
- Two storage strategies: client-side (localStorage) and server-side (DB table) with a toggleable config.
- A block + template and layout XML to render a recent-products widget.
- Options for limiting number of items, retention, and excluding categories.
- AJAX-friendly rendering to keep FPC intact (best practice).
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August 26, 2025
Want to add a fast, polished "Product Quick View" modal to your Magento 2 store? In this post I’ll walk you through building a custom, production-ready Quick View module step-by-step. I’ll explain the technical architecture, show the exact files and code snippets you need, and cover advanced topics like working with Magento caches and indexers, accessibility, responsive design, CSS/JS customization, and testing/debugging tips. Think of this as a friendly walkthrough you can follow with a terminal open and your IDE ready.
Why a custom Product Quick View?
Quick View is an important UX pattern for e-commerce: it lets shoppers preview product details without leaving the category or search page. But if implemented naively it can hurt performance, break caching, or be inaccessible. A custom Magento 2 module gives us full control: we can make it cache-friendly, index-aware, keyboard accessible, and easy to style or extend.
High-level technical architecture
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August 25, 2025
How to Use Magento 2's Customer Groups for Targeted Promotions and Content
If you’re running a Magento 2 store, customer groups are one of those underused features that can deliver outsized results. Think of them as neatly labeled buckets — you can serve different prices, promotions, and even entirely different content to each bucket. In this post I’ll walk you through advanced admin configuration, practical segmentation strategies, code examples you can paste into a module or data patch, integration tips for marketing automation, concrete B2B vs B2C use cases (loyalty, tiered pricing), and how to measure ROI so you can iterate properly. I’ll keep the tone relaxed — like we’re pairing a coffee and working through it together.
Why customer groups matter
Customer groups let you classify visitors and customers (e.g., Guests, General, Wholesale, VIP). That classification can then be used by:
- Catalog Price Rules and Cart Price Rules (apply discounts
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August 24, 2025
In Magento 2, pre-orders can be a powerful way to gauge demand, smooth out cash flow, and launch new products when your customers are ready. This guide walks you through building a custom pre-order module from scratch, with a relaxed, colleague-to-colleague tone and concrete code examples. We’ll cover architecture, database design, payment integration, admin workflows, customer notifications, and performance best practices. The goal is to give you a practical blueprint you can adapt to your store without relying on a paid extension, while keeping the code approachable for a neophyte developer.
Why a Custom Pre-Order Module in Magento 2?
Pre-orders let you offer products before they are in stock, manage waitlists, and capture customer interest early. A custom solution gives you: - Full control over when pre-orders start and end, and how they convert to real orders. - The ability to keep your main catalog undisturbed, ensuring stock levels aren’t