Monthly Archives: June 2025
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June 23, 2025
Magento 2 and Customer Segmentation: Advanced Targeting Strategies
If you're running a Magento 2 store, you already know that not all customers are the same. Some browse but never buy, others make small purchases, and a few are your high-value VIPs. Wouldn't it be great if you could treat each group differently? That's where customer segmentation comes in.
In this post, we'll dive deep into Magento 2's built-in segmentation tools and explore some advanced strategies to take your targeting to the next level. Whether you're new to segmentation or looking to refine your approach, we've got practical examples and code snippets to help you implement these strategies effectively.
Why Customer Segmentation Matters
Customer segmentation is the process of dividing your customer base into groups based on shared characteristics like:
- Demographics (age, gender, location)
- Purchase history (frequency, average order value)
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June 10, 2025
The Psychology of Discounts: How to Use Pricing Strategies in Magento 2
Ever wondered why a simple "20% OFF" tag makes shoppers click faster than a caffeine-fueled developer on deadline day? Discounts aren’t just about slashing prices—they’re a psychological game. And if you’re running a Magento 2 store, mastering this game can mean the difference between a cart full of abandoned items and a checkout queue longer than Black Friday.
In this post, we’ll break down the psychology behind discounts and show you how to implement pricing strategies in Magento 2—complete with code snippets and real-world examples. No fluff, just actionable insights.
Why Discounts Work (Even When They Shouldn’t)
Before we dive into Magento 2 configurations, let’s understand why discounts trigger buying behavior:
- Perceived Value: A $50 product marked down from $100 feels like a steal, even if the original price was inflated.