Monthly Archives: June 2025
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June 10, 2025
The Psychology of Discounts: How to Use Pricing Strategies in Magento 2
Ever wondered why a simple "20% OFF" tag makes shoppers click faster than a caffeine-fueled developer on deadline day? Discounts aren’t just about slashing prices—they’re a psychological game. And if you’re running a Magento 2 store, mastering this game can mean the difference between a cart full of abandoned items and a checkout queue longer than Black Friday.
In this post, we’ll break down the psychology behind discounts and show you how to implement pricing strategies in Magento 2—complete with code snippets and real-world examples. No fluff, just actionable insights.
Why Discounts Work (Even When They Shouldn’t)
Before we dive into Magento 2 configurations, let’s understand why discounts trigger buying behavior:
- Perceived Value: A $50 product marked down from $100 feels like a steal, even if the original price was inflated.