Theo From Magefine
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May 23, 2025
Magento 2 and WhatsApp Commerce: Selling Directly via Chat
WhatsApp isn’t just for chatting with friends anymore—it’s a powerful sales tool. With over 2 billion users worldwide, integrating WhatsApp Commerce into your Magento 2 store can open up a whole new sales channel. Imagine customers browsing your products and completing purchases without ever leaving their favorite messaging app. Sounds awesome, right? Let’s break down how to make this happen.
Why WhatsApp Commerce for Magento 2?
WhatsApp Commerce lets you engage customers in real-time, answer questions instantly, and even process orders directly in chat. Here’s why it’s a game-changer:
- Higher Engagement: Customers are more likely to respond to a WhatsApp message than an email.
- Faster Checkout: Reduce cart abandonment by letting users buy in a few taps.
- Personalized Shopping: Send tailored product recommendations and
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May 23, 2025
Why Instagram Shopping is a Game-Changer for Magento 2 Stores
Instagram isn't just for pretty pictures anymore - it's a full-fledged shopping destination. With over 1 billion monthly active users and 130 million people tapping on shopping posts every month, Instagram has become a goldmine for ecommerce businesses. The best part? Your Magento 2 store can tap into this massive audience with some smart integrations.
When we talk about turning likes into sales, we're looking at a complete funnel:
- Instagram users discover your products through posts or stories
- They can view product details without leaving the app
- With one tap, they're redirected to your Magento 2 store to complete the purchase
Setting Up Instagram Shopping for Magento 2
Before we dive into the technical setup, you'll need to meet Instagram's requirements:
- Your business must be located in a supported market
- You need a business
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May 23, 2025
Magento 2 and YouTube Shopping: Turning Videos into Sales Channels
Video content is taking over the digital world, and if you're running a Magento 2 store, you're missing out if you're not leveraging YouTube Shopping. Imagine turning your product videos into direct sales channels—sounds exciting, right? Let’s break it down in simple terms so you can get started even if you're new to this.
Why YouTube Shopping?
YouTube isn’t just for entertainment anymore. With over 2 billion logged-in monthly users, it’s a goldmine for eCommerce. YouTube Shopping allows you to tag products in your videos, making them shoppable. When viewers click on a product, they’re directed straight to your Magento 2 store. No extra steps, no distractions—just seamless shopping.
Here’s why you should care:
- Higher Engagement: Videos keep users on your page longer.
- Better Conversions: Shoppable videos reduce
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May 23, 2025
What is Zero-Party Data and Why Does Magento 2 Need It?
Zero-party data is information that customers willingly and proactively share with your business. Unlike first-party data (collected passively through browsing behavior) or third-party data (purchased from external sources), zero-party data comes straight from the user—think preference centers, surveys, quizzes, or interactive product selectors. It's ethical, transparent, and incredibly valuable for personalization.
For Magento 2 store owners, leveraging zero-party data means:
- Building trust through transparent data collection
- Creating hyper-relevant shopping experiences
- Reducing reliance on invasive tracking methods
- Future-proofing against cookie deprecation
4 Ethical Zero-Party Data Collection Techniques for Magento 2
1. Preference Centers with Custom Attributes
Create a customer account section where users can specify their preferences.
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May 23, 2025
How to Implement a Custom "Order Approval Workflow" for B2B Stores
Running a B2B store on Magento 2? You probably deal with complex purchasing processes where orders need approval before processing. Unlike B2C, B2B transactions often involve multiple decision-makers—managers, procurement teams, or finance departments—who need to review and approve purchases before they’re finalized.
Magento 2’s default setup doesn’t include a built-in order approval workflow, but with some customization, you can create a seamless approval process tailored to your business needs. In this guide, we’ll walk through how to implement a custom order approval workflow step by step.
Why You Need an Order Approval Workflow
Before diving into the code, let’s understand why this feature is crucial for B2B stores:
- Prevents Unauthorized Purchases: Ensures only approved orders proceed.
- Multi-Level Approvals: Allows different
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May 23, 2025
Magento 2 and WebSockets: Real-Time Updates for Cart/Inventory Changes
Ever wondered how some e-commerce stores update cart totals or inventory levels instantly without refreshing the page? That’s WebSockets in action! If you’re running a Magento 2 store and want to give your customers a seamless, real-time experience, WebSockets are your best friend.
In this post, we’ll break down how WebSockets work, why they’re perfect for Magento 2, and how to implement them for cart and inventory updates. No jargon—just practical steps to make your store feel like magic.
What Are WebSockets?
WebSockets are a communication protocol that allows real-time, two-way interaction between a client (like a browser) and a server. Unlike traditional HTTP requests, which require constant polling (asking the server for updates), WebSockets keep a persistent connection open. This means instant updates without delays.
For Magento 2, this is a game-changer for:
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May 23, 2025
Why Integrate Magento 2 with ERP Systems?
Running an eCommerce store on Magento 2 is great, but managing inventory, orders, and customer data manually? Not so much. That’s where ERP systems like SAP, NetSuite, or Microsoft Dynamics come in. They handle the heavy lifting—stock management, financials, and supply chain—while Magento takes care of the front-end shopping experience.
Integrating Magento 2 with an ERP system means:
- ✅ Real-time sync of orders, inventory, and customer data
- ✅ Automated workflows (no more manual CSV imports!)
- ✅ Better accuracy in stock levels and pricing
- ✅ Faster order processing with fewer errors
But how do you actually connect them? Let’s break it down step by step.
Integration Methods: APIs, Extensions, or Custom Code?
There are three main ways to link Magento 2 with an ERP:
- Using
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May 22, 2025
Why You Need a Custom "Back in Stock" Notification System in Magento 2
Running an eCommerce store means dealing with out-of-stock products—it’s inevitable. But what happens when customers miss out on their favorite items? A well-implemented "Back in Stock" notification system keeps shoppers engaged and boosts conversions by alerting them when products are available again.
While Magento 2 has basic stock alerts, a custom solution gives you more control—better branding, automated workflows, and deeper analytics. Let’s build one from scratch!
Step 1: Setting Up the Database Table
First, we need a table to store customer notifications. Create a custom module (let’s call it
Magefine_StockAlert
) and define the table inSetup/InstallSchema.php
:<?php namespace Magefine\StockAlert\Setup; use Magento\Framework\DB\Ddl\Table; use Magento\Framework\Setup\InstallSchemaInterface; use Magento\Framework\Setup\ModuleContextInterface;
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May 21, 2025
Understanding Vendor Marketplaces in Magento 2
Building a custom vendor marketplace in Magento 2 allows multiple sellers to list and sell products through your store. Think of it like an eCommerce version of Amazon or Etsy, where you act as the platform owner while vendors handle their own inventory, pricing, and orders.
While there are pre-built extensions available (including some great ones on magefine.com), sometimes you need a custom solution tailored to your specific business requirements. Let's walk through how to build one from scratch.
Core Components of a Vendor Marketplace
Before diving into code, let's outline the key components we'll need to build:
- Vendor Management: Registration, profiles, and approval system
- Product Management: Allow vendors to add/edit their products
- Order Management: Split orders by vendor and handle commissions
- Payment
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May 21, 2025
Why You Need a Custom Dynamic Pricing Engine in Magento 2
Dynamic pricing is a game-changer in eCommerce. Whether you're running flash sales, adjusting prices based on demand, or offering personalized discounts, a flexible pricing engine can boost conversions and maximize profits. While Magento 2 has built-in pricing rules, they often fall short for advanced use cases.
In this guide, we'll walk through building a custom dynamic pricing engine in Magento 2 that gives you full control over pricing logic. No more being limited by the default catalog price rules!
Understanding Magento 2's Pricing Architecture
Before we dive into coding, let's understand how Magento handles product pricing:
- Base Price: The standard price set in the product
- Tier Prices: Quantity-based discounts
- Catalog Price Rules: Store-wide discount rules
- Cart Price Rules: Discounts