Monthly Archives: November 2025

Quick heads-up

In this post I walk you through a pragmatic, code-friendly playbook to turn a Magento 2 store into a competitive B2B wholesale channel. Think: customer-specific prices, quantity-based pricing, bulk order workflows, approval flows, credit limits, custom catalogs & online quotes — and a few concrete code snippets you can drop into your repo to get started.

Why Magento 2 for B2B (short)

Magento 2 is flexible and extensible: whether you run Magento Open Source or Adobe Commerce, you can implement advanced B2B behaviors. Adobe Commerce brings native B2B features (shared catalogs, company accounts). But with Magento Open Source + the right modules and custom code you can cover almost everything. This post assumes you’re comfortable with modules, DI, events, and basic frontend tweaks.

High-level architecture

At a glance, a B2B-ready Magento 2 architecture should include:

• Price layer that supports: customer-specific

How to Build a Custom "Cross-Sell" Engine Based on Real Purchase Data in Magento 2

Let’s be honest: Magento’s native cross-sell, related and upsell features are useful, but they’re often static and manual. If you want smarter, revenue-driving suggestions that reflect how your customers actually buy, you need a cross-sell engine built on real purchase data. In this post I’ll walk you through a practical, step-by-step approach to build a custom cross-sell engine for Magento 2. I’ll keep the tone casual — think of this as a lunchtime chat with a teammate — and I’ll include concrete code snippets, SQL, and architecture tips you can reuse on magefine.com stores or any Magento 2 installation. You’ll learn how to: - Analyze existing purchase data to identify cross-selling patterns - Build an algorithm using co-purchase counts and simple normalization - Integrate recommendations with Magento 2 native cross-sell links or a custom UI block - Optimize performance for large datasets - Run