Theodore Wittmann

Quick heads-up

In this post I walk you through a pragmatic, code-friendly playbook to turn a Magento 2 store into a competitive B2B wholesale channel. Think: customer-specific prices, quantity-based pricing, bulk order workflows, approval flows, credit limits, custom catalogs & online quotes — and a few concrete code snippets you can drop into your repo to get started.

Why Magento 2 for B2B (short)

Magento 2 is flexible and extensible: whether you run Magento Open Source or Adobe Commerce, you can implement advanced B2B behaviors. Adobe Commerce brings native B2B features (shared catalogs, company accounts). But with Magento Open Source + the right modules and custom code you can cover almost everything. This post assumes you’re comfortable with modules, DI, events, and basic frontend tweaks.

High-level architecture

At a glance, a B2B-ready Magento 2 architecture should include:

• Price layer that supports: customer-specific

How to Build a Custom "Cross-Sell" Engine Based on Real Purchase Data in Magento 2

Let’s be honest: Magento’s native cross-sell, related and upsell features are useful, but they’re often static and manual. If you want smarter, revenue-driving suggestions that reflect how your customers actually buy, you need a cross-sell engine built on real purchase data. In this post I’ll walk you through a practical, step-by-step approach to build a custom cross-sell engine for Magento 2. I’ll keep the tone casual — think of this as a lunchtime chat with a teammate — and I’ll include concrete code snippets, SQL, and architecture tips you can reuse on magefine.com stores or any Magento 2 installation. You’ll learn how to: - Analyze existing purchase data to identify cross-selling patterns - Build an algorithm using co-purchase counts and simple normalization - Integrate recommendations with Magento 2 native cross-sell links or a custom UI block - Optimize performance for large datasets - Run

Building a Resilient E-commerce Business: Disaster Recovery Planning for Your Magento 2 Store

Let’s talk straight: outages, corrupted databases, and inventory mismatches happen. For a Magento 2 store, those aren’t just technical headaches — they’re lost orders, angry customers, and a damaged brand. In this post I’ll walk you through a practical, step-by-step disaster recovery (DR) plan you can actually implement. Think of this as the checklist and playbook you’d hand to a colleague who’s new to operations but eager to keep the store running.

Why disaster recovery matters for Magento 2

Magento 2 is powerful and flexible, but that comes with complexity. Typical failures you’ll face include infrastructure outages (server or network), database corruption, accidental data deletes, and sync issues between Magento and external inventory systems. Each of these can make products unavailable, show wrong stock levels, or prevent orders from being placed — all of which directly

Let’s build an Advanced Promotions engine for Magento 2 that actually works in complex B2B scenarios. I’ll talk like I’m standing next to you at the desk — relaxed, practical, and with code you can copy-paste and adapt. No fluff, just clear architecture, step-by-step snippets, and real performance tips so this thing can run thousands of rules without melting the database.

Why you need a custom promotions engine for B2B

B2B promotions aren’t the same as B2C flash sales. You’ll face:

• Conditional complexity: quantities, multiple customer groups, contract dates, company-specific rules.
• Integration requirements: tier prices, negotiated prices, volume discounts already in your price systems.
• Approval workflows: sales or legal approvals before a promotion goes live.
• Performance at scale: thousands of rules evaluated on quotes and orders.

Magento’s native Cart Price Rules work for many stores, but for

Hey — if you manage a Magento 2 store yourself (or collaborate closely with the tech person who does), this post gives you a practical, step-by-step checklist for running a security audit. Think of it as a friendly walkthrough you can use to verify that the server, Magento instance, and extensions aren’t leaving obvious holes. I’ll keep the tone relaxed and show real commands and code snippets so you can try things as you go.

This checklist covers the technical essentials: server configuration and hardening, file permissions, updates, auditing third-party extensions, defending against common attacks (XSS, SQLi, CSRF), real-time monitoring and intrusion detection, and finally a concrete post-audit plan for maintenance. If you prefer, follow the sections in order or pick the parts that worry you most.

Quick map: what you’ll do in this audit

• Prepare: backups, maintenance mode, and access controls
• Server configuration review (TLS, firewall, PHP, MySQL)

How to Build a Custom "Inventory Reservation" System for High-Concurrency Sales

When you run flash sales, limited drops or big marketing campaigns on a Magento 2 store, inventory contention becomes a real problem. You want to avoid overselling, give customers a smooth checkout experience, and keep stock state coherent across several systems (Magento, third-party stock syncs, warehouses). In this post I’ll walk you through a pragmatic, technical approach to build a custom inventory reservation system that works under high concurrency. I’ll explain architecture, code patterns (with concrete examples), integrations (including modules like Force Product Stock Status), conflict resolution techniques, and performance optimizations for peak traffic.

Why a reservation system?

Typical ecommerce stock flow is optimistic: customers add to cart but stock only decrements on checkout. Under low load this is fine. But during flash sales, thousands of customers may try to

The Ultimate Guide to Magento 2 Order Management Workflows for High-Volume Stores

Hey — if you’re running (or planning) a high-volume Magento 2 store, this one’s for you. I’ll walk you through concrete workflow patterns, practical code snippets, and infrastructure tips to keep orders moving fast, avoid out-of-stock fiascos, and spot bottlenecks before they hurt your revenue. Imagine we’re at the whiteboard — relaxed chat, real examples, and an action checklist at the end.

Why order workflows matter for high-volume stores

When your store processes hundreds or thousands of orders a day, tiny inefficiencies compound quickly:

• Picking delays increase shipping times and customer complaints.
• Inventory mismatches cause cancellations and lost revenue.
• Manual status updates and notifications slow communication and increase support costs.

Good workflows reduce lead time from order placement to shipping, increase throughput,

Why build a custom "Product Comparison by Attribute" module in Magento 2?

We all know Magento 2 comes with a basic product compare feature. It’s fine for simple stores, but when you need attribute-based comparisons (think comparing technical specs across many SKUs), you’ll want full control: which attributes show, how rows are grouped, how comparisons are stored and exported, and how the UI behaves on mobile.

In this post I’ll walk you through building a custom module that:

• Creates custom product attributes and a dedicated comparison table in the database.
• Provides a responsive AJAX-driven comparison block for the frontend.
• Integrates comparison buttons in category lists and product pages.
• Shows performance patterns and optimizations for large catalogs.
• Explains extension points: exporting comparisons and auto-suggestion of similar products.

High-level architecture

Think of three main layers:

Let’s talk about one of the most practical and often overlooked ways to get more clicks and conversions from product pages: implementing advanced Schema.org markup in Magento 2 — with a special focus on stock status and handling custom inventory states. I’ll walk you through what matters, why it moves the needle, and give ready-to-drop-in code examples (module, template, and plugin) that handle normal stock, custom statuses and even integration with the Force Product Stock Status extension.

Why Schema.org markup matters for Magento 2 stores

Schema.org structured data (JSON-LD) helps search engines understand your product pages in a machine-readable format. For e-commerce sites it enables rich results such as price, availability, reviews, and breadcrumbs. Those enhancements often translate into higher CTRs from search results and better-qualified traffic — especially when your markup accurately reflects real inventory and custom stock states.

How inventory-aware

The Ultimate Guide to Magento 2's Catalog Permissions for B2B and B2C Stores

Hey — if you’re building or maintaining a Magento 2 store and you’ve been asked to lock down parts of your catalog for certain customers, or to show different things to wholesalers versus retail shoppers, this guide is for you. I’ll keep it relaxed, practical, and show step-by-step code examples so you can try stuff quickly on a dev environment.

This post covers the fundamentals you need to know about catalog permissions in Magento 2, how B2B and B2C requirements differ, how to configure permissions for out-of-stock products, integrating stock-management modules (like Force Product Stock Status) for consistent visibility, and advanced use cases like private catalogs, negotiated prices, and geographic restrictions. I’ll include real config snippets, sample observers/plugins, and CLI commands — nothing vague.

Why catalog permissions matter

Catalog permissions let you control