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Think of an "out of stock" message as an apology note that sits on your product page. If you write it well, it keeps the relationship intact. If you write it badly, you lose trust and revenue. In this post I’ll walk you through designing a better “out of stock” experience in Magento 2 — pragmatic steps, Magento settings you must master, code examples you can copy, and clear strategies to recover conversions and leads when inventory fails you.

The case for an apology: why a good out-of-stock experience can build loyalty

People respond to scarcity in two ways: perceived value and frustration. Scarcity is a classic marketing lever — when it’s framed positively, it drives desire. When it’s handled poorly, it creates frustration, churn, and negative reviews. A well-designed “out of stock” experience turns the second reaction into the first: you acknowledge the shortage, provide clarity, and offer alternatives or a path back. That’s how you move from "damn, it's sold out" to "I’ll wait for that

Intro: What we’ll build and why

In this post I’ll walk you through building a custom "Product Subscription" module for Magento 2 that supports flexible delivery intervals. Think weekly, bi-weekly, monthly, or any custom frequency merchants want to offer. I’ll keep the tone relaxed — like I’m sitting next to you debugging your first module — but I’ll be precise and include concrete code snippets and file examples so you can copy-paste and adapt.

This guide focuses on a pragmatic architecture you can extend: DB entities for subscriptions and intervals, changes to checkout and recurring payment flow, an admin UI so merchants configure subscription options, webhook handling for payment providers, and testing & deployment advice to keep production stable.

High-level architecture

Before we write code, here’s the shape of the solution:

• Database: tables to store subscriptions, subscription_items (products in subscription), and delivery_intervals. Keep intervals normalized so you can reuse them

Quick note before we jump in: this post assumes you have access to your Magento 2 database or API credentials and a machine where you can run small services (Docker is perfect). I’ll walk you through a compact, practical BI flow: extract Magento data (especially stock), load it into a small analytics store, visualize with a free BI tool (Metabase/Grafana), and add alerts. I’ll show concrete SQL and scripts so you can reproduce the setup. Think of it as building a simple, useful BI dashboard that helps you turn Magento data into decisions.

Why you want a BI dashboard for Magento 2

Imagine this: your marketing promo drives traffic, but a handful of SKUs are out of stock. Without real-time visibility you risk lost sales and frustrated customers. A lightweight BI dashboard gives you:

• Real-time visibility on stock and availability
• Simple KPIs to track stock health and sales performance
• Automated alerts so you can act before stockouts impact revenue
• An easy way to combine sales, traffic, and

Let me walk you through building a lightweight, maintainable "Product Story" module for Magento 2 — the kind of feature that lets marketing teams add brand narratives per product with a WYSIWYG editor, shows beautifully on the product page, and helps with SEO and rich snippets. I’ll keep it practical and conversational, like I’m standing next to you at your desk. Expect step-by-step code examples, architecture notes, and suggestions for media and sharing extensions.

Why a Product Story module?

Short answer: product descriptions are transactional. Product stories are emotional. They let your brand communicate how a product fits into a customer's life. For Magefine customers, adding structured narrative content increases conversion potential and organic visibility when done right.

High-level architecture

We want a design that’s modular and plays nicely with Magento core and common workflows. Here’s the minimal architecture I recommend:

• Module entry: Magefine_ProductStory (module namespace:

How to Build a Custom 'B2B Customer-Specific Catalog' Module in Magento 2

Let’s build a practical, maintainable B2B customer-specific catalog module for Magento 2. I’ll walk you through architecture choices, data structure, admin UI, integration with customer groups and catalog rules, indexing and performance tuning for thousands of products and clients, plus migration strategies from older solutions. I’ll keep it relaxed — like explaining the approach to a colleague who’s comfortable with Magento basics but hasn’t built a custom catalog system yet.

Why you’d build a customer-specific catalog

In many B2B setups, you need more than simple customer groups or catalog price rules. Customers may have bespoke prices, visibility restrictions, or product lists. Magento Commerce offers Shared Catalogs, but if you run Magento Open Source (or need different behavior), a custom module that maps overrides per customer (and per group) is the way to go.

High-level architecture

Here’s the scalable approach

Why customer sections matter (and why you probably don’t notice until it’s slow)

If you’ve ever watched a Magento 2 store render its visible HTML quickly while certain elements (mini cart, welcome message, store switcher, wishlist count) jump in a moment later, you were looking at Magento’s customer sections at work. They’re the mechanism Magento uses to surface per-customer, dynamic private data on top of cached public pages.

Out of the box this is brilliant: full-page cache (FPC) can serve the HTML fast, while customer-specific pieces are fetched asynchronously and merged client-side. But like any JavaScript-driven private-content mechanism, it can cause trouble: too many sections, overly large payloads, frequent reloads or poorly designed sections will slow down render, increase bandwidth use, and impact perceived performance.

Quick technical overview: how Magento 2 handles customer data on the frontend

Let’s walk through the pipeline, from backend to browser, so we can reason about

We're excited to announce the launch of Responsive Admin Lite, a completely free and open-source Magento 2 extension that brings responsive design to your admin panel for tablets!

Why Responsive Admin Lite?

As Magento store owners and developers, we often need to manage our stores on the go. Whether you're checking orders on an iPad during your morning coffee or updating inventory from a tablet in your warehouse, having a responsive admin interface makes all the difference.

That's why we created Responsive Admin Lite - to give the Magento community a free, easy-to-use solution for tablet-friendly admin management.

Key Features

• Tablet Support (768px+) - Perfect for iPad and Android tablets
• Responsive Data Grids - Tables scroll horizontally on smaller screens
• Full-Width Forms - Labels and inputs adapt perfectly to tablet width
• Touch-Friendly Interface - Buttons and controls optimized for touch
• Zero Configuration - Works out of the box after installation
• 100% Free & Open Source - No hidden

Quick heads-up

In this post I walk you through a pragmatic, code-friendly playbook to turn a Magento 2 store into a competitive B2B wholesale channel. Think: customer-specific prices, quantity-based pricing, bulk order workflows, approval flows, credit limits, custom catalogs & online quotes — and a few concrete code snippets you can drop into your repo to get started.

Why Magento 2 for B2B (short)

Magento 2 is flexible and extensible: whether you run Magento Open Source or Adobe Commerce, you can implement advanced B2B behaviors. Adobe Commerce brings native B2B features (shared catalogs, company accounts). But with Magento Open Source + the right modules and custom code you can cover almost everything. This post assumes you’re comfortable with modules, DI, events, and basic frontend tweaks.

High-level architecture

At a glance, a B2B-ready Magento 2 architecture should include:

• Price layer that supports: customer-specific prices, tier (qty) pricing, and catalog rules.
• Inventory layer:

How to Build a Custom "Cross-Sell" Engine Based on Real Purchase Data in Magento 2

Let’s be honest: Magento’s native cross-sell, related and upsell features are useful, but they’re often static and manual. If you want smarter, revenue-driving suggestions that reflect how your customers actually buy, you need a cross-sell engine built on real purchase data. In this post I’ll walk you through a practical, step-by-step approach to build a custom cross-sell engine for Magento 2. I’ll keep the tone casual — think of this as a lunchtime chat with a teammate — and I’ll include concrete code snippets, SQL, and architecture tips you can reuse on magefine.com stores or any Magento 2 installation. You’ll learn how to: - Analyze existing purchase data to identify cross-selling patterns - Build an algorithm using co-purchase counts and simple normalization - Integrate recommendations with Magento 2 native cross-sell links or a custom UI block - Optimize performance for large datasets - Run A/B tests

Building a Resilient E-commerce Business: Disaster Recovery Planning for Your Magento 2 Store

Let’s talk straight: outages, corrupted databases, and inventory mismatches happen. For a Magento 2 store, those aren’t just technical headaches — they’re lost orders, angry customers, and a damaged brand. In this post I’ll walk you through a practical, step-by-step disaster recovery (DR) plan you can actually implement. Think of this as the checklist and playbook you’d hand to a colleague who’s new to operations but eager to keep the store running.

Why disaster recovery matters for Magento 2

Magento 2 is powerful and flexible, but that comes with complexity. Typical failures you’ll face include infrastructure outages (server or network), database corruption, accidental data deletes, and sync issues between Magento and external inventory systems. Each of these can make products unavailable, show wrong stock levels, or prevent orders from being placed — all of which directly hit revenue.

Disaster