Welcome to Magefine, Your Trusted Magento Partner
At Magefine, we focus all our efforts on a state-of-the-art e-commerce proposal that suits your needs best. Having worked in magento 2 development for a number of years and being proficient at PHP, we provide an efficient online store.
Explore our Magento 2 websites and extensions that provide new opportunities for you and increase your sales. Regardless of whether you’re a small startup company or a huge corp - online business will be in your reach thanks to us.
Let’s check what Magefine has to offer you today and enhance your e-commerce business with us.
They work with us :
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Posted: June 23, 2025Categories: eCommerce Strategy & Trends
Read more »Magento 2 and Customer Segmentation: Advanced Targeting Strategies
If you're running a Magento 2 store, you already know that not all customers are the same. Some browse but never buy, others make small purchases, and a few are your high-value VIPs. Wouldn't it be great if you could treat each group differently? That's where customer segmentation comes in.
In this post, we'll dive deep into Magento 2's built-in segmentation tools and explore some advanced strategies to take your targeting to the next level. Whether you're new to segmentation or looking to refine your approach, we've got practical examples and code snippets to help you implement these strategies effectively.
Why Customer Segmentation Matters
Customer segmentation is the process of dividing your customer base into groups based on shared characteristics like:
- Demographics (age, gender, location)
- Purchase history (frequency, average order value)
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Posted: June 10, 2025Categories: eCommerce Strategy & Trends
Read more »The Psychology of Discounts: How to Use Pricing Strategies in Magento 2
Ever wondered why a simple "20% OFF" tag makes shoppers click faster than a caffeine-fueled developer on deadline day? Discounts aren’t just about slashing prices—they’re a psychological game. And if you’re running a Magento 2 store, mastering this game can mean the difference between a cart full of abandoned items and a checkout queue longer than Black Friday.
In this post, we’ll break down the psychology behind discounts and show you how to implement pricing strategies in Magento 2—complete with code snippets and real-world examples. No fluff, just actionable insights.
Why Discounts Work (Even When They Shouldn’t)
Before we dive into Magento 2 configurations, let’s understand why discounts trigger buying behavior:
- Perceived Value: A $50 product marked down from $100 feels like a steal, even if the original price was inflated.